It’s easier than you might think if you follow a system and strategy.
Companies that keep in touch with their customers and prospects have a significant advantage when it comes to winning future business. Keeping top of mind in someones head is what will set you apart from your competition.
Think of car commercials that you hear on the radio and TV almost everyday. Most people are not in the market for a car, however when they are in the market, guess who they are probably going to navigate to? Most likely the commercials they have been hearing for the past few months or even years!
Building an email list is one of the most profitable things you can do for your business in the long term because it allows you to provide value to your customers and be top of mind.
I can’t stress enough how important it is for you to provide VALUE and not just SELL SELL SELL. In this modern world, people can spot from a mile away people trying to just sell you stuff and be done.
It’s about building real relationships that are based on VALUE and genuinely wanting to help people.
Here are 5 tips for developing, marketing and maintaining a successful email newsletter:
1. Offer A Free Gift That Adds Value To Your Audience
Consider giving something valuable away such as a downloadable PDF or worksheet. It could be something like “The 7 Things You Must Know When Choosing A Med Spa”. It should be something of value that entices them to signup to your mailing list. Gone are the days where you can just put “Subscribe To Our Newsletter” and hope people sign-up.
2. Be Controversial
Being a little bit controversial is what grabs attention these days. Ensure you are being authentic, but don’t be afraid to state your points and reasons why.
3. Be Consistent
Don’t let months pass without reaching out to your list! Doing this will cause them to forget you and essentially you wasted time building this up. Understand that this is a long term game and don’t expect results overnight.
4. Hire Experts To Create Content
Don’t have enough time to create content each month/week/quarter? Find experts in your industry or people that can create content for your newsletter. Sometimes you will need to pay for this content and other times people will do it for the exposure.
5. Ask For Feedback
Ask people what they want to see in your newsletters! This allows you to give people exactly what they want and also engage with your readers. Also consider using surveys and polls to increase interaction with your readers.
Conclusion
At the end of the day, a newsletter is all about creating and nurturing relationships with your customers and prospects. When it becomes clear that this is your purpose and you aren’t just trying to sell, this is where the magic happens.
Remember that the people on the other side reading are real humans!
Good luck creating content!
Want More Free Content?
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